How we change what others think, feel, believe and do

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Explanations

Underpinning all of these are many sound academic researches and theories which form the deeper explanations for how persuasions work.

Explanations include:

• Academic Theories: Lots of academic theories:
  • In an alphabetic list
  • And also in clusters of similar theories.
• Beliefs: The bedrock of our assumptions.

  Behaviors: That result from our decisions, including lots on:

  • Addiction: Getting hooked.
  • Body language: Basic non-verbals.
  • Conditioning: Pavlov's dogs.
  • Coping Mechanisms: How we handle stress (includes Freudian Defense Mechanisms).
  • Games: The games we play to handle life.
  • Lying: Telling fibs.
• Brain stuff: Deeper stuff about how the brain works.
  • Neural Aging: Getting older inside.
  • Brain Articles: On neural stuff.
  • Brain Chemistry: Neurotransmitters and stuff.
  • Brain Function: How it works.
  • Brain dysfunction: How it fails.
  • Parts of the brain: And what they do.
• Critical Theory: Deep challenge.
  • Critical theory concepts: Ideas within.
  • Schools of thought in Critical Theory
  • Theorists in Critical Theory
• Culture: How we socially act together.
• Evolution: Forces of nature on us.
• Gender: Differences between men and women.
• Groups: How groups and teams of people behave.
• Decisions: The processes by which we weigh up choices and build intent.
• Emotions: How we feel the way we do (and are drive to action).
• Goals: The things we try to achieve to meet our needs
• Identity: Complexities of the self.
• Learning Theory: How we get to make sense.
• Models: Simplified reality.
• Motivation: The overall subject of what drives us (and where changing minds often needs to be). Including:
• programmed systems.
• Meaning: The meaning we make from our experiences.
• Memory: How we store, recognize and recall.
• Needs: Details and models about these pre-SIFT Model: Unique model of cognitive functioning.
• Trust: The social glue that is the gateway to persuasion.
• Perception: From sensing to sense.
• Personality: What makes us who we are.
• Power: Our capability to act. Where we get it and how we use it.
• Preferences: The biases that we apply to our choices.
• Psychoanalysis: From the early years.
• Relationships: How individuals connect.
• Research: Gaining a deeper understanding.
  • Initiating: Getting going with research.
  • Design: Structuring what you will be doing.
  • Measurement: Ways of measuring in social research.
  • Sampling: What to do when you can't access the whole population.
  • Statistics: Basic statistics in research.
  • Analysis: Analysis of results.
  • Conclusions: From your research.
  Stress: What winds us up.
• Understanding body language: Non-verbal communication.
• Values: The rules we live by (in order to live with others).

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