How we change what others think, feel, believe and do

Perception

Perception is the process of taking the input from our five senses and turning this into something that has meaning for us. This is quite a complex process and it is amazing that we are able to do it in real-time, making sense of the non-stop streams of images, sounds and so on, and then thinking and acting as a result.

Gestalt Theory: Visual perception.
- Figure/Ground: Foreground and background.
- Continuation: We follow lines.
- Closure: We fill in the gaps.
- Proximity: Association of near things.
- Similarity: Linking of similar things.
- Symmetry: Recognition and balance.
- Common Fate: Associated items travel together.
- Prägnanz: Simple and clear.
- Regularity: Repeating pattern.
General Principles:
- Emergence: Order appearing out of chaos.
- Reification: Filling in the gaps.
- Multistability: Seeing stable items.
- Invariance: Recognising items distorted, moved, etc.

More to come...

Perception

So what?

See also