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Visual Perception: How We See

 

Explanations > Perception > Visual Perception: How We See

 

 

We perceive the world through our five senses remarkably quickly. In fact we have to, as we live in real time and seldom have time to ponder 'what's that?' While the process of perception is very fast, it is not instantaneous. We go through an approximate sequence of perception.

Most notably this is done when we see things, although other senses also use a similar sequence, for example in seeking understanding, boundaries, patterns and coherent units that can be named and understood in relation to other units and the containing context.

 

So what?

When designing visual and other media for use in changing minds consider how they will be understood. Slow down the perception process to see how the person progresses through each stage. Make this process as easy and quick as possible.

An alternative is to deliberately add confusion into the process, for example by making shapes ambiguous. When you make them think, you grab attention, which may then be transferred to the real message you want to put across.

See also

Gestalt Theory

 

 

 

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