Decisions

Decisions are a key part of changing minds: they are what happen at closure and many persuasive situation seek specific decisions.

Conditional Reasoning: If..then... choices can be tricky.
Divergence and convergence: Manage the process of opening and closing.
Emotion and decision: There's a lot of emotion in decision-making.
Formulating intent: cognition which includes decision making.
Perceived-Ownership Effect: If I can put my hands on it, then I believe I own it.
Short-cut decisions: There is a lot to decide, so we short-cut to save time.
Syllogistic Reasoning: Logical conclusions that can be wrong.
The size heuristic: Equivalence to 'bigness'.
The price-quality heuristic: When expensive seems like better.
Two-stage decision: Decisions are often done in two stages, filtering out the many before focusing on the few.
Theories about decision errors: The silly mistakes we make.
Theories about decision-making: Deeper stuff about how we decide.

So what?

So understand your own decisions and manage those of others.