How we change what others think, feel, believe and do

Sales

Selling is one of the classic and obvious domains where changing minds is a core skill, and as such is a useful domain from which everyone can learn.

Note that there is a big difference between one-off selling and relationship selling, and proponents of each often criticize the other. This section recognizes both without judgment.

Prospecting: Finding new customers.
Qualifying: Deciding which leads to follow.
Sequential requests: Classic sales methods.
Objection-handling: Ways to overcome objections to the sale.
Closing techniques: Many ways of closing the sale.
The sales presentation: In front of the customer.
Sales methodologies: overall approaches to selling.
Sales articles: useful wisdom not covered elsewhere.

(Note: There is a total of around 150 pages in this section)

Sales

See also