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Reframe Criteria

 

Techniques General persuasion > Being Right > Reframe Criteria

Description | Example | Discussion | See also

 

Description

Find the decision criteria that people are using, then change those criteria to change the decision. Things you can do include:

  • Play down criteria that do not support your cause
  • Amplify criteria that help you
  • Add new criteria that will change things

Typical criteria include cost, time, availability, usefulness, satisfaction of needs, support of other goals, alignment with beliefs and values and so on.

Reframing takes an idea or opinion and, by changing one part, changes how it is perceived. So change the viewpoint in order to see the criteria differently and so change them.

Example

Going away is a good idea, but does it have to be now? It'll be cheaper if we go next month.

It seems cheap but cheap stuff doesn't last.

Discussion

Decisions are usually made using one or more criteria. Each criterion used has an importance (often called 'weight'). With a relatively small shift in criterion weight, the final decision may be shifted.

If they do not deliberately use criteria, you can appear knowledgeable just by talking about them. In everyday conversation, few people really think about the criteria they are using. This gives an opportunity to appear superior and to challenge their decisions.

See also

Amplification principle, Decisions, Reframing

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed