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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Impression Management
Explanations > Theories > Impression Management Description | Example | So What? | See also | References
DescriptionWhen we are under scrutiny, we will try to deliberately manage the impressions that others form of us. We will use self-enhancement to make us seem good, for example through smart dress, careful language, etc. The alternative is other-enhancement to make the other person feel good, such as with flattery. ExampleWatch people being interviewed on TV. Notice how a good interviewer uses other-enhancement to relax them. Spot how people use self-enhancement to look good. So what?Using itLook good, sound good, make the other person feel good. But don’t over-do it! DefendingAppearances are deceptive. See alsoCompensation, Social Comparison Theory, Social Desirability Bias ReferencesRowat, Cunningham and Druen (1998) |dp| |
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