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Impression Management
Explanations > Theories > Impression Management
Description | Example | So What? | See also | References
Description
When we are under scrutiny, we will try to deliberately manage the impressions that others form of us.
We will use self-enhancement to make us seem good, for example through smart dress, careful language, etc. The alternative is other-enhancement to make the other person feel good, such as with flattery.
Example
Watch people being interviewed on TV. Notice how a good interviewer uses other-enhancement to relax them. Spot how people use self-enhancement to look good.
So what?
Using it
Look good, sound good, make the other person feel good. But don’t over-do it!
Defending
Appearances are deceptive.
See also
Compensation, Social Comparison Theory, Social Desirability Bias
References
Rowat, Cunningham and Druen (1998)
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