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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Social Desirability Bias
Explanations > Theories > Social Desirability Bias Description | Example | So What? | See also | References
DescriptionWhen we know that other people are watching us, we will tend to behave in a way we believe is socially acceptable and desirable. ExampleWatch young men and women together. Notice the posing. So what?Using itTo get others to behave in some way, make that behavior not only socially acceptable, but also desirable. And make sure they know this. DefendingIf a behavior is socially desirable, identify who will be impressed by your exhibiting that behavior, and whether you really want that accolade. See alsoImpression Management, Social Comparison Theory, Social Norms, Social Facilitation References|gs| |
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