Social Desirability Bias

Explanations > Theories > Social Desirability Bias

Description | Example | So What? | See also | References 

Description

When we know that other people are watching us, we will tend to behave in a way we believe is socially acceptable and desirable.

Example

Watch young men and women together. Notice the posing.

So what?

Using it

To get others to behave in some way, make that behavior not only socially acceptable, but also desirable. And make sure they know this.

Defending

If a behavior is socially desirable, identify who will be impressed by your exhibiting that behavior, and whether you really want that accolade.

See also

Impression Management, Social Comparison Theory, Social Norms

References

Fisher (1993)

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