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Limits to Repetition

 

Techniques General persuasion > Using repetition > Limits to Repetition

Number | Obviousness | Validity | See also

 

Repetition is a useful principle in persuasion, yet it has its limits in terms of when, where and how it is effective.

Number

If you repeat something endlessly to someone, they may eventually be persuaded. They may also become bored or irritated and so react against you, effectively in revenge for being so annoying.

Research has shown that in general, three to five repetitions is enough (Briņol et al, 2008) and after that its effects either tail off or lead to reactance.

Obviousness

Reactance can also happen if the other person thinks you are trying to manipulate them. This does not take long with in-your-face obvious nagging. When a person is verbally repeating and another person is listening carefully, then repetition soon becomes noticeable.

Repetition is often better if you are being subtle, aiming at the unconscious mind (Moons et al, 2008). This may be done with such as alliteration or tonal patterns.

Validity

If the argument being offered in the persuasion makes sense and is easier to agree with, then repetition should generally enhance and not weaken this power.

On the other hand, if a weak and invalid argument is being used, then repetition will not make it stronger, although it may be even more necessary if the goal is to wear the other person down and get acceptance rather than real agreement.

Source

The credibility of the person making the argument is important. The more authority and trust they have, the more likely it is that the listener will be persuaded by them and will accept repetition as a sincere and important form of emphasis.

If only one person is saying something, especially if they have no particular credibility, then it is far less persuasive than if the same thing is heard from other people. In fact there is a huge leap in credibility when two people are making the same point, as opposed to just one. Credibility flattens off after a few people are supporting the argument and only takes a final hike when everybody (in a given group) agrees.

See also

Repetition principle

 

Briņol, P., DeMarree, K. G., & Petty, R. E. (2008). Processes by which Confidence (vs. Doubt) Influence the Self. In R. Arkin, K. Oleson, & P. Carroll (Eds), The uncertain self: A handbook of perspectives from social and personality psychology. Mahwah, NJ: Erlbaum

Moons, Wesley G.; Mackie, Diane M.; Garcia-Marques, Teresa (2009). The impact of repetition-induced familiarity on agreement with weak and strong arguments, Journal of Personality and Social Psychology, 96, 1, 2-44

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed