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Alliteration
Techniques > General persuasion > Using repetition > Alliteration Description | Example | Discussion | See also
DescriptionUse a sequence of words in which the initial letter is the same. The words can be next to one another or spaced out. Combining alliteration as a triple can be very effective. ExampleHealth, happiness and hope for the New Year! I want this, wish for this and wonder if it can be done. Good grief! That's not the number. Run and recover the real one! Bye-bye baby, baby bye-bye. DiscussionAlliteration acts as a simple hammer. Although used at the speed of the jackhammer, it is more subtle. The effect of alliteration can be almost poetic, making it pleasant and comfortable on the ears. Note that some letters have softer sounds (eg. H) and some have more percussive sounds (eg. B). These will have subtly softer and harder effects. See also
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