Minimal Justification Principle

Description

When someone does something and there is minimal justification for them doing it, this creates more dissonance than if they can explain it through a significant rationale. The dissonance then acts to make them internally justify the action, saying 'I wanted to do it anyway because I like doing that sort of thing.'

Festinger said it in 1957 "if one wanted to obtain private change in addition to mere public compliance, the best way to do this would be to offer just enough reward or punishment to elicit compliance."

Research

Festinger and Carlsmith (1959) gave people a boring job then ask the participant to do a favor in 'recruiting' a woman in the waiting room by telling her how enjoyable the task was. Some were offered $1 to do this and others were offered $20. Afterwards they were quizzed as to what they felt about the boring task. Those who received $20 said that they really thought the task was boring while those who received only $1 stated that they really believed the task was enjoyable.

The explanation is that doing something in which they do not believe a person does not believe in for a minimal reward sets up more dissonance than doing that same thing for a larger reward.

So what?

Using it

Give people small rewards for the things you want them to keep doing. Even praise is often enough. Beware of big bonuses and other major rewards that get only compliance.

Defending

Beware of people giving you small rewards. Watch how you feel about them. Think hard about what the other person gets from it all.

Quick links

Minimal Justification Principle

Description

Research

Example

So what?

Using it

Defending

See also

References

Site Menu

You can buy books here

Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And

Site Menu

Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And