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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Inoculation
Explanations > Theories > Inoculation Description | Research | So What? | See also | References
DescriptionLike in medicine, this is using a weak dose of a counter-argument to make a person resistant to it. Inoculation works because it exposes people to arguments, making them think about and rehearse opposing arguments. When they hear the arguments again, even stronger versions, they pay less attention to them, especially if they believe their opposing argument is stronger. There are three stages to inoculation:
ExampleMy child was being verbally abused at school. I play-acted with him the situation. I played the abuser, but with weak and stupid insults. He played himself, laughing them off. When he got to school, he found verbal abuse easy to dismiss. So what?Using itAfter persuading someone, inoculate them to prevent anyone else later undoing your good work. Tell them about people who will try to persuade them otherwise and help them develop counter-arguments. DefendingJust because an argument works against something, it does not mean it is valid in other, similar circumstances. See alsoAttitude, Insufficient Punishment, Minimal Justification Principle, Idea Immunization
http://www.as.wvu.edu/~sbb/comm221/chapters/inocul.htm, ReferencesPapageorgis and McGuire (1961), McGuire (1964)
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