changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

The 'Tellem' presentation

 

Disciplines > Sales > The sales presentation > The 'Tellem' presentation

Description | Example | Discussion | See also

 

Description

This is a simple method for framing a presentation.

Tell'em what you are going to tell'em

Tell them what you are going to tell them. Summarise what is ahead, building anticipation and excitement.

Tell'em

Tell them in detail what you want to tell them. This is the main body of your presentation and may take various forms, depending on how you want to present your products.

Tell'em what you told'em

Summarize what you have just said, highlighting key points and important messages.

Example

In this presentation I am going to explore the problems you have told me you have and then explain a great solution for these.
...
The facilities department have shown me the chemical leakage problems and I can see that you may well have an EHS issue here ... Our sokepads are proven in absorbing chemical spillage from a wide range of situations ...
...
In summary, DH Sokepads are an effective and efficient solution to all of your chemical spillage problems and will keep you on the right side of all EHS regulations.
 

Discussion

The 'tellem' principle is a simple framing for any presentation that creates anticipation at the start and helps them remember key points at the end. It effectively uses repetition to hammer home the key points, but without appearing to be coercive or boring.

See also

Memory, Using repetition

 

Sales Books

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Links | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
Brand management
* Change Management
Coaching
+ Communication
Counseling
+ Game Design
+ Human Resources
+ Job-finding
* Leadership
+ Marketing
Politics
+ Propaganda
+ Rhetoric
* Negotiation
* Psychoanalysis
* Sales
Sociology
+ Storytelling
+ Teaching
* Warfare
Workplace design

Techniques

+ Assertiveness
* Body language
* Change techniques
* Closing techniques
+ Conversation
Confidence tricks
* Conversion
* Creative techniques
* General techniques
+ Happiness
+ Hypnotism
+ Interrogation
* Language
+ Listening
* Negotiation tactics
* Objection handling
+ Propaganda
* Problem-solving
* Public speaking
+ Questioning
+ Using repetition
* Resisting persuasion
+ Self-development
+ Sequential requests
Stress Management
* Tipping
Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
+ Beliefs
* Brain stuff
Conditioning
+ Coping Mechanisms
+ Critical Theory
+ Culture
+ Decisions
* Emotions
+ Evolution
Gender
+ Games
Groups
Habit
+ Identity
+ Learning
+ Meaning
Memory
+ Motivation
+ Models
* Needs
+ Personality
+ Power
* Preferences
+ Research
+ Relationships
+ SIFT Model
+ Social Research
Stress
+ Trust
+ Values

Theories

* Alphabetic list
* Theory types

And

- About
- Guest Articles
- Blog!
- Books
- Changes
- Contact
- Guestbook
- Links
- Quotes
- Students
- Webmasters

 

| Home | Top | Menu | Quick Links |

Changing Minds 2002-2014
Massive Content -- Maximum Speed