Stakeholders in change

Disciplines > Change Management > Stakeholders in change > Stakeholders in change

Stakeholders are people who have some form of interest in the change, whether they are the targets of the change, managers or other interested parties.

A lack of stakeholder management is one of the key reasons why change projects fail, so understanding them and ensuring they are addressed in all plans and activities is a critical activity.

• Types of stakeholder: Different stakeholders need different treatment.
• Researching stakeholders: Many ways to find out about stakeholders.
• Stakeholder interests: find what they really want.
• Stakeholder personal analysis: getting inside an individual's head.
• The nature of opposition: knowing your 'enemies' in change.
• The nature of support: knowing and managing your allies.
• Stakeholder mapping: of power vs. support or resistance.
• Interest-Influence Grid: A useful mapping tool.

See also

Sponsorship of change, Discovery