How we change what others think, feel, believe and do

Stakeholders in Change

Disciplines > Change Management > Stakeholders in Change

Stakeholders are people who have some form of interest in the change, whether they are the targets of the change, managers or other interested parties.

A lack of stakeholder management is one of the key reasons why change projects fail, so understanding them and ensuring they are addressed in all plans and activities is a critical activity.

Types of Stakeholder: Different stakeholders need different treatment.
Researching Stakeholders: Many ways to find out about stakeholders.
Stakeholder Interests: find what they really want.
Stakeholder Personal Analysis: getting inside an individual's head.
The Nature of Opposition: knowing your 'enemies' in change.
The Nature of Support: knowing and managing your allies.
Stakeholder Mapping: of power vs. support or resistance.
Interest-Influence Grid: A useful mapping tool.
Moments of Truth Analysis: Seeing where processes touch stakeholders.

Stakeholders in Change

See also