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Interest-Influence Grid

 

Disciplines > Change Management > Stakeholders in change > Interest-Influence Grid

Low interest, low influence | High interest, low influence | Low interest, high influence | High interest, high influence | See also

 

This is a useful map to help understand the need for communication and potential resistance to change. 'Interest' indicates their likely concern about change, whilst 'Influence' indicates their ability resist and hence stimulates your concern.

A way of using the grid is to put people's names on post-it notes and stick them on a wall-chart of the grid.

 

Interest-Influence Grid

Interest
Low High

Influence

High
Low
 

Keep
Satisfied

 

Actively
Engage
 

Occasionally
Contact

 

Keep
Informed

 

Low interest, low influence

These are relatively unimportant people, but keeping in touch with them is a good idea, just in case their status changes.

High interest, low influence

These people can be difficult in that it is easy to ignore them as they apparently cannot derail the change, although if sufficiently upset they may gain influence by low-level blocking and other techniques of resistance to change.

Do remember that minorities can be very powerful, particularly if they band together or if they get powerful allies. 

Low interest, high influence

People with a low interest in the change will not be particularly worried about what you are doing, so are are not too much of a problem in the actual change. A problem can appear when they are persuaded to act for those who oppose the change. It is thus important to keep them onside, for example with regular meetings that explain the truth of what is happening.

High interest, high influence

These people are both significantly affected by the change and most able to do something about it, either supporting or opposing changes. It is particularly important to engage these people in the change, ensuring both that they understand what is going on and also creating buy-in as they feel a sense of ownership of what is being done.

See also

Stakeholder mapping

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