How we change what others think, feel, believe and do |
Strong and Weak Commitment
Disciplines > Change Management > The psychology of change > Strong and Weak Commitment Deep commitment | Shallow commitment | See also
Commitment varies in depth. When you think you have commitment, it may just be shallow. It is important to understand the real commitment you are getting, particularly from key sponsors and major groups of people. Deep commitmentWhat you want to get in change is usually a deep and lasting commitment to the change. Deep commitment is characterized by:
Getting deep commitment usually costs. It requires time and energy to get the person or people bought into the change at a cognitive and affective level. Shallow commitmentA significant danger in change is a shallow commitment that hides doubt or and actual resistance to change. Shallow commitment is characterized by:
Shallow commitment often appears when people understand your argument but are not really bought into the change, for example because they are happy with existing arrangements or are fearful of making a commitment to something they doubt sustainably might work in practice. See alsoElaboration Likelihood Model, Decisions
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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