How we change what others think, feel, believe and do

Reversal

Techniques > Resisting persuasion > Reversal

Method | Example | Discussion | See also

Method

Turn the tables. Rather than respond to their persuasive methods, just focus on persuading them about something.

Say 'yes and' to lead them away and into your subject.

Use something provocative or something in which they have a particular interest.

Example

Tell me. Would you like to be able to sell better? I know a great website you can go to. It's called 'changing minds' and will give you all kinds of hints. I can also offer private sales tuition. You'll double your sales and the increased commission will easily cover all costs.

You want to go out, I know. But have you thought of the benefits of staying in? I'm sure I can find a nice way to give you a really good time!

Discussion

A reversal turns the tables and puts you in the position of persuader. Even if they are not persuaded, they may well be pushed into resisting your persuasive attempts and so forget what they were going to try to persuade you to do.