How we change what others think, feel, believe and do

Categoria

Techniques > Use of language > Figures of speech > Categoria

Method | Example | Discussion | See also

Description

Categoria is the direct description of another person's faults.

Example

You are lazy, careless and unlikable. Why should I trust you?

Wrong again! Your arguments are always full of holes.

I accuse you, sir, of being a cad and a liar. A blackguard and bounder of the first degree. A man who does not deserve the title of gentleman.

Discussion

There are a number of social rules which say we must 'save face', protecting others from embarrassment. By breaking such rules and naming their faults directly, a person calls them to account, forcing them to explain themselves or otherwise.

Breaking social rules can also cause surprise and confusion where, in that uncertain moment, a persuasive request can have effect.

Classification: Attack