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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Law of Attraction
Explanations > Theories > Law of Attraction Description | Research | Example | So What? | See also | References
DescriptionThe more we have similar attitudes to other people, the more we are attracted by them. This is a pretty linear relationship. 'Birds of a feather flock together' much more than 'Opposites attract'. ResearchByrne (1971) asked people to complete a questionnaire on their personal characteristics. The people were then shown (fabricated) descriptions of a range of different people and asked how they felt towards them. Those with characteristics similar to the person being studied were rated as more attractive. ExampleProfessional societies, religious groups, sports clubs. All are opportunities for birds of a feather to find one another. So what?Using itAssume the attitudes of the person you are trying to persuade. DefendingNotice who you like. Notice the similarity of your and their attitudes. Now notice what they may have to gain from this similarity. See alsoLove, Matching Hypothesis, Repulsion Hypothesis References|dd| |
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