How we change what others think, feel, believe and do |
Credibility
Explanations > Theories > Credibility Description | So What? | See also | References
DescriptionA credible source of information makes for quicker and firmer decisions. A credible person is expert (experienced, qualified, intelligent, skilled) and trustworthy (honest, fair, unselfish, caring). Charisma can increase credibility. Charismatic people, in addition to credible, are extroverted, composed and sociable. Credibility is context-dependent, and an expert in one situation may be incompetent in another. It is also a cue that is used in selecting the peripheral route to decision-making. Credibility-enhancing actions include:
Language that reduces credibility includes:
So what?Using itBuild your credibility before persuading. Understand what builds and destroys it. Protect it like a baby, because once lost it can be impossible to recover. Use it to gain commitment without having to argue your case. DefendingWhen you are making a big decision, be careful to examine the real credibility of your advisors, including what they stand to gain from your decision. See alsoConsistency Theory, Elaboration Likelihood Model, Source Credibility References|gs| |
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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