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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Coercion
Explanations > Theories > Coercion Description | Example | So What? | See also | References
DescriptionThis is the acting to change a person’s behavior, even when they do not wish to do so. Coercive methods work mostly be threat or bribery. Both use extrinsic motivation with the message ‘do this and you will get that.’ Threats can be for new action that is painful, such as physical or psychological attack. Threats can often take the form of denial, such as removal of benefits or prevention from access to a desired resource. Social position is very important to us, so rejection from a group or public embarrassment can be very serious threats. We can coerce by framing desired behaviors as necessary because of social rules such as returning favors or adherence to group norms (with implied social rejection as the threatened punishment). ExampleParents regularly coerce their children, even physically. Where the line of legitimacy is depends on your morals and is a topic of heated debate. At the highest level, war is ultimate coercion between countries. So what?Using itFind what people want or fear, gain control over it, then offer access as a bribe or denial as a threatened punishment. DefendingThere are four types of defense against coercion.
See alsoReferencesMarwell and Schmitt (1967), McLaughlin, Cody and Robey (1980)
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