Theories about attention

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Here are academic theories about how we pay attention to things.

• Attachment Theory: we attach to others in reciprocal and primitive ways.
• Confirmation Bias: we seek confirmation that we made a good decision.
• Inattentional Blindness: attention to one thing makes us miss another.
• Information Processing Theory: persuasion requires attention and comparison with previous views.
• Ironic Reversal: we cannot avoid thinking about things we want to avoid thinking about.
• Selective Exposure: we avoid what will cause dissonance about a decision.

See also

Attention principle