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Question types

Explanations > Social Research > Measurement > Question types

Scale | Bipolar | Dichotomous | Selection | Ranking | Coding considerations | See also

There are many different types of question you can ask in a survey or interview.

Scale questions

Scale questions ask the subject to select an item or a value from a fixed scale.

How happy were you at work today? (please tick only one)
[ ] Very happy
[ ] Quite happy
[ ] Neither happy nor unhappy
[ ] Quite unhappy
[ ] Very unhappy

This is the basis of the very common Likert scale. These questions are useful for converting choice into a variable score which can be analyzed, for example discovering correlation with another variable.

Bipolar questions

Bipolar questions have a scale with two ends. The subject is asked to show bias towards either end.

What is your balance of preference here?

I like going for walks.

I like watching a movie.

This type of question can be use to force choice between very similar items (thus causing a semantic differential choice) or very different questions.

Dichotomous questions

Dichotomous (or binary) questions ask about black-and-white subjects, seeking only one of two answers. They are effectively scale questions with only two positions on the scale.

Did you vote in the last election?
Yes [ ] No [ ]

If you answered No, please go to section 2.

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed