How we change what others think, feel, believe and do

Psychological principles

Disciplines > Workplace design > Psychological principles

Stimulation | Socialization | Identity | Control | See also

Stimulation

• When people are stimulated, they are more alert, more creative and more productive.

  • The state of arousal is a state. It does not have to be caused by the work at hand.

• People are stimulated by an environment which is interesting, varying, changing.

• You can vary color, angles, shapes, direction, texture, etc.

• Changes can be made by regular revision (such as changing pictures on the walls).

  • Gradually revealing vistas as people move about.

  • Curves and changing light.

• Other people are stimulating in their conversation and actions.

• Stimulation can be over-done, causing shock or confusion.

  • Too sudden or changes with too much contrast.

  • Too bright or too many colors.

  • Too many angles or changes in direction.

Socialization

• We have a strong need for a sense of belonging.

  • This is one reason many people become unhappy if they only work at home.

• There are many ways of belonging.

  • Sitting near them.

  • Being able to look at one another.

  • Receiving the same benefits and services.

• The sound of other people talking reminds us that we are not alone.

• Talking face-to-face with others is very powerful socialization.

  • We will initiate conversation only if we feel sufficiently safe and uninhibited.

  • The less formal and about defined work subjects our intended conversation, the more we will feel inhibited.

Identity

• We have a need for a sense of identity, of who we are.

  • This is why many people decorate their desks with pictures of their families, etc.

• Our sense of identity is increased by belonging, esteem of others (recognition and praise), success.

• We may also associate with our friends and work colleagues, as well as the company brand.

• Reminders of the company brand help keep people loyal.

  • This can be done with color, logos, slogans, messages, as well as services and other benefits.

  • As with anything, it can be overdone.

Control

• We have a fundamental need for a sense of control.

• Choice increases our sense of control.

  • Too much choice, however, causes confusion and uncertainty, decreasing our sense of control.

• Control is increased by certainty, completion, predictability.

See also

Needs