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Disciplines > Sales > Prospecting > Your website Description | Example | Discussion | See also
DescriptionYou can use your company website as an automated prospecting tool. Here are a number of things you can do:
Also differentiate between websites that are designed to sell online and those which are designed to create leads and find prospects. If you want the latter, then design your site to achieve this, not the former. If necessary, set up a separate site or subsite designed for professional buyers. Example
DiscussionWebsites such as Amazon are benchmarks for personalization as they not only remember your name but where you have gone on the site. Usability of sites is very important. People will start abandoning the site if they cannot find what they want within three clicks. The further information is down a page, the less likely it is that they will read it (and especially if they have to start scrolling for something that is not visible). You may have noticed that websites are replacing sales people! Whilst this is an unstoppable force and companies that fight it may go out of business, there are also many companies where a direct sales force is still very important. See alsoNotes for webmasters and others
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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