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Humor Close

 

Disciplines > Sales > Closing techniques >  Humor Close

Technique | How it works | See also

 

Technique

Get them amused by telling a joke or otherwise making witty remarks. Then either go for a relaxed close with another closing technique or weave closure into the joke.

This is particularly useful when they are tense for some reason.

Beware of politically-incorrect humor unless you are sure it will be effective.

Self-deprecating humor is often a safe bet and shows you to be confident and likable.

Examples

This carpet was personally woven by the Queen of Sheba.

Oh go on. It'll make both our wives very happy.

If you don't buy this now, I'll be told to go and stand in the corner!

I'd better not sit down in case the boss sees me.

How it works

Relaxed and happy people are less likely to object.

When you make someone laugh, they will like you more. And we are more likely to buy from people we like.

See also

Using humor, Handling objections with humor

Books on Sales Closing

**** Tom Hopkins, Sales Closing for Dummies, For Dummies, 1998  **** Zig Ziglar, Zig Ziglar's Secrets of Closing the Sale, Berkley Publishing, 1985  *** Stephan Schiffman, Closing Techniques: (That Really Work!), Adams Media, 1999  **** Stephan Schiffman, Getting to 'Closed': A Proven Program to Accelerate the Sales Cycle and Increase Commissions, Dearborn Trade Publishing, 2002  *** Joe Girard, Robert L. Shook, Robert Casemore, How to Close Every Sale, Warner books, 2002 ** Gary Karass, Negotiate to close: How to make more successful deals, Fireside, 1987

 

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