How we change what others think, feel, believe and do

Daily Cost Close

Disciplines > Sales > Closing techniques > Daily Cost Close

Technique | How it works | See also

Technique

Reduce the total cost to how much it costs per day (or week, or month).

This is particularly useful for a product or service that has a limited lifetime.

Examples

The phone contract adds up to only 2.00 per day. Pretty inexpensive, eh?

Would you pay 10.50 a week for complete peace of mind? Our insurance package covers a lot for not very much.

How it works

When people estimate cost, they often do so as a single 'chunk'. By reducing the apparent cost to the smallest possible unit, the person has to do a complex calculation to work out the total cost, which many people will not bother to do.