How we change what others think, feel, believe and do |
The Resonance Model
Disciplines > Communication > Methods > The Resonance Model Description | Example | Discussion | See also
DescriptionWhen you are seeking to persuade or communicate something, rather than tell them what they need to know, try and draw it out of them. For example:
In particular, seek to use their models ways of thinking rather than trying to impose your models and ways of thinking. ExampleSo the last Volvo you drove lasted a long time. Well remember that comfortable reliability and imagine if you could have a car that lasted twice as long and that half as many problems. How would that feel now? DiscussionWhen inferring meaning and developing new learning, we build on existing models, basing new understanding on current edifices rather than constructing new ideas from scratch. The Resonance communication model takes the practical step of suggesting that communications should align with this learning principle and, rather than taking the more difficult route of seeking to transfer a carbon copy of our own understanding. Experiences are not stored as symbols and so symbolic cueing is not the best way to evoke them. The close linkage with feelings means that more emotional evocative methods will be more successful. The Resonance Model is also known as the Evoked Recall model. See alsoBuilding rapport, Transportation Model, Learning Theory, Schema
Tony Schwartz, The Responsive Chord, Anchor Press, Garden City, 1973
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| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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