How we change what others think, feel, believe and do

Advertising

Advertising is the communication of ideas that leads to desired thinking, feeling and action. Much on this site is relevant to advertising. Here are a few more pages of detail.

Stages of a campaign: Political or advertising, the stages are the same.
Characteristics of successful campaigns: Secrets of successful campaigns
Claims: the basic assertion (many types).
Advertising methods: Different techniques used.

Advertising

See also