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Advertising
Disciplines > Advertising
Advertising is the communication of ideas that leads to desired thinking, feeling and action. Much on this site is relevant to advertising. Here are a few more pages of detail.
- Stages of a campaign: Political or advertising, the stages are the same.
- Characteristics of successful campaigns: Secrets of successful campaigns
- Claims: the basic assertion (many types).
- Advertising methods: Different techniques used.
See also