How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Altruism to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Lifetime Pricing to Pricing in Marketing. Added Reasons for War and its Counter Strategy to Wu Zi's Art of War in Warfare. Added What Should Coaches Be Listening For? and Lose the Drama, Take the Coaching to Guest articles. Added Seventeen rules for being a good husband and keeping your wife happy to Blog!


Added Negative Altercasting to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Captive Product Pricing to Pricing in Marketing. Added Schwartz's Universal Values to Needs. Added Unity and People's Support to Wu Zi's Art of War in Warfare. Added Latest negotiation tactic to secure an imperative business deal, Find Grace in the Moment and Do you want to sell? Or have someone buy? (Part 2) to Guest articles. Added Good cop, bad cop and faltering radical change to Blog!


Started Kellerman and Cole's 64 Compliance-gaining Strategies in General persuasion techniques with Actor Takes Responsibility. Added Bundle Pricing to Pricing in Marketing. Added Ryan and Deci's Three Intrinsic Needs to Needs. Started Wu Zi's Art of War in Warfare with Need for Strengthening Domestic and External Issues. Added 5 Secret Tips for Invulnerable Business Negotiations, What the Big Airplane Decision Reveals About Your Job and Resistance to Guidance: Why Sales, Coaching, and Leadership Practices Falter to Guest articles. Added What do you say to a grieving person? to Blog!


Added Berne's Formula G to Games. Added Odd One Out to Negotiation tactics. Added Predatory Pricing to Pricing in Marketing. Added Rawl's Primary Goods to Needs. Added The Infantry in Battle to The Six Secret Teachings in Warfare. Added Three Marketing Tips From the Two best Panhandlers in Vegas and Get the Yes: Winning Funding, RFPs, and Grants to Guest articles. Added Kings, mobsters, celebrities and superheroes to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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