How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Authority Appeal to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Elasticity to Pricing in Marketing. Added The ILO Basic Needs to Needs. Added Importance of Seeking Talents to Wu Zi's Art of War in Warfare. Added Corporate Gifts are an Important Tool in the Marketing Communication Mix and The Big Problem with Optimists to Guest articles. Added Clean hands, clean mind to Blog!




Added Off the Record to Negotiation Tactics. Added Sirota's Three-Factor Theory of Employee Motivation to Needs. Added Audience-Use to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Premium Pricing to Pricing in Marketing. Added Strength in Offense and Defense to Wu Zi's Art of War in Warfare. Added How to Use Effective Communication to Improve Social Skills, The Moment I Decided I Was in Love with Capitalism and Training vs. Learning: do you want to train? Or have someone learn? to Guest articles. Added Pythagoras' hammers and the harmony trap to Blog!


Added The Essence of Success to Self-Development Methods. Added Sen's Capability Approach to Needs. Added Assertion to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Optional Extra Pricing to Pricing in Marketing. Added Managing Troops Selecting Talents Strengthening Nation to Wu Zi's Art of War in Warfare. Added How to Use Effective Communication to Improve Social Skills, Three Things That Will Endear You to Your Family and Friends and Sellers Ask the Wrong Questions to Guest articles. Added The cafe chair problem to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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