How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Started Kellerman and Cole's 64 Compliance-gaining Strategies in General persuasion techniques with Actor Takes Responsibility. Added Bundle Pricing to Pricing in Marketing. Added Ryan and Deci's Three Intrinsic Needs to Needs. Started Wu Zi's Art of War in Warfare with Need for Strengthening Domestic and External Issues. Added 5 Secret Tips for Invulnerable Business Negotiations, What the Big Airplane Decision Reveals About Your Job and Resistance to Guidance: Why Sales, Coaching, and Leadership Practices Falter to Guest articles. Added What do you say to a grieving person? to Blog!


Added Berne's Formula G to Games. Added Odd One Out to Negotiation tactics. Added Predatory Pricing to Pricing in Marketing. Added Rawl's Primary Goods to Needs. Added The Infantry in Battle to The Six Secret Teachings in Warfare. Added Three Marketing Tips From the Two best Panhandlers in Vegas and Get the Yes: Winning Funding, RFPs, and Grants to Guest articles. Added Kings, mobsters, celebrities and superheroes to Blog!


Added Make Them Grateful to How to Get a Bigger Tip. Added Disruption to Negotiation tactics. Added Profit Pricing to Pricing in Marketing. Added Lawrence and Nohria's Employee Motivation to Needs. Added Cavalry in Battle to The Six Secret Teachings in Warfare. Added Don’t Be the One Who Waits for the Safe Space and Content Marketing that Converts to Guest articles. Added When do the parts become the whole? to Blog!


Added What If to Negotiation tactics. Added Pinocchio's Problem to Lying. Added Penetration Pricing to Pricing in Marketing. Added Cummins' Quality of Life domains to Needs. Added Battle Chariots to The Six Secret Teachings in Warfare. Added The Power of Influence, What’s the Matter with Work? and Meetings: The Purpose, The Pain, The Possibility to Guest articles. Added Failure and success in small businesses to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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