How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Benefit for Me to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Signal Pricing to Pricing in Marketing. Added Enemy You Can Attack to Wu Zi's Art of War in Warfare. Added Do You Have a Grand Challenge? and Training Mystery Shoppers Part 1 to Guest articles. Added The power of television and control of a country to Blog!


Added Benefit for Others to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Skimming to Pricing in Marketing. Added Providing Opportunities for Talents to Wu Zi's Art of War in Warfare. Added Why People Don’t Say What Needs to Be Said and Why Do We Listen To Each Another? to Guest articles. Added The 'Next Village Effect' and 'thinking makes it so' to Blog!


Added Bargaining to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price-point Pricing to Pricing in Marketing. Added Six States Characteristics to Wu Zi's Art of War in Warfare. Added Pre-decision making: How to Make Better Decisions Under Stress and We Close Only The Low Hanging Fruit to Guest articles. Added Red for Sexiness to Blog!


Added Smile at Your Audience to Speaking Tips. Added Aversive Stimulation to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Bracketing to Pricing in Marketing. Added Nation Alertness to Wu Zi's Art of War in Warfare. Added 7 ways virtual reality can help in conquering public speaking phobia, Is it Okay to Cry at Work? and How Do Buyers Choose One Solution Over Another? to Guest articles. Added The power of emotional punctuation to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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