How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Praise Them to How to Get a Bigger Tip. Added Avoid Objections to Being Right. Added Disclaimer About Other People to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Transfer Pricing to Pricing in Marketing. Added Management of Troops to Wu Zi's Art of War in Warfare. Added Change is Not the Problem, People Are and How direct mail can be a better option instead of digital marketing methods for your business to Guest articles. Added The terrible effect of bigoteering vigilantism to Blog!


Added Authority vs Expertize to Similar Words. Added Mind-reading to Being Right. Added Disclaimer About Norms/Rules to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Total Profit Pricing to Pricing in Marketing. Added Maintenance of Horses to Wu Zi's Art of War in Warfare. Added Don’t Tell High Ambition People to Relax and Using Follow Up Effectively to Guest articles. Added Why Has Populism Become So Popular? to Blog!




Added Expressing Care to Building Rapport and Trust. Added Direct Request to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Share Price Pricing to Pricing in Marketing. Added Principles of Marching and Stationing to Wu Zi's Art of War in Warfare. Added A Noble Purpose Workshop Brings Out the Beast, and the Best in People and Confident or hesitant: Which voice do you want your employees to use when speaking to clients? to Guest articles. Added How to Make New Year's Resolutions Stick to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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