How we change what others think, feel, believe and do |
Final Impact
Techniques > Use of language > Persuasive language > Final Impact Method | Example | Discussion | See also
MethodTo maximize the impact of a sentence, paragraph or speech, put the main impact at the end, such that you leave them thinking 'wow!' and in a state of desire (rather than being rather bored and wishing you would finish soon). The final impact can be increased by building tension beforehand, hinting at wonders to come, creating allure and promise that keeps them hanging on until your last word. Example
DiscussionWhen people get the idea of what you are saying (or even think that they have got the idea), they cognitively close, switching off from attentive listening. To keep them listening and Jokes keep people hanging on until the punch-line at the end by building tension beforehand. Tension is also used in movies and stories. This all adds up to an opportunity for a crashingly powerful and satisfying conclusion. Importantly, if you create promise, it is important to meet the expectation you have set. Like a movie with a weak ending, if you fall at the final hurdle, you will still not get closure and may only create irritation. See alsoClosure principle, Tension principle
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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