How we change what others think, feel, believe and do |
Social Impact Theory
Explanations > Theories > Social Impact Theory Description | Example | So What? | See also | References
DescriptionThis theory states that the likelihood that a person will respond to social influence will increase with:
Increasing the numbers has a decreasing incremental effect (going from 2 to 3 has more effect than going from 66 to 67). In fact beyond four or five, the effect tails off rapidly. This is the Social Influence Model. The effect is most powerful when everyone in the group (apart from the person being persuaded) clearly agree. ExampleIn meetings in the workplace, few will speak out if their opinion differs from the majority. So what?Using itConvince one person about something. Then collaborate with them on persuading a friend (find out first who will most easily be convinced). Then work through the group, one at a time. Also work out through interconnected groups. DefendingWhen your friends try to persuade you about something, find out who is behind it, and who is just going along with things. Divide and conquer: set up a counter-group. Or expose the situation for what it is. See alsoNormative Social Influence, Social Norms http://www.dushkin.com/connectext/psy/ch15/impact.mhtml ReferencesLatané (1981), Latané and Wolf (1981), Tanford and Penrod (1984) |awa|gs| |
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| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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