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The Need for Prosperity

 

Explanations > Needs > The Need for Prosperity

Need | Example | Related to | Discussion |  So what?

 

 

Need

We seek the comfort of having our main needs fulfilled.

A basic level of prosperity is to have needs met for food, safety and shelter. More commonly, prosperity is related to having comforts and luxuries beyond basic needs.

Security is a key part of the need for prosperity. Not only do we seek prosperity, but we also want to stay prosperous, whatever the future may bring.

Example

A person works hard throughout their life in order to live comfortably. They could survive on less, but are driven to seeking ever higher prosperity and to guarantee sustaining of the standard of living they have.

An advertisement for washing powder shows a happy, prosperous family. This subtly implies that using the product will contribute to being prosperous.

Related to

 

 

Discussion

The key driver of prosperity is the ability to acquire what we need. Most typically this requires money, though other forms of power such as charisma and formal authority may also be used.

There is no fixed line beyond which everyone feels prosperous as the sense of being well-off is significantly driven by social comparison .We tend to feel more prosperous when we have more than our peers. Prosperity is hence related to esteem and status. This can cause problems when there is always someone more prosperous, leading to a conflicted feeling of not being prosperous enough.

Much advertising plays on this need when happy families in nice houses with good friends are associated with use of the product.

So what?

Offer secure prosperity as a benefit or point out how prosperity will be threatened by not doing as you suggest.

See also

Power

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed