How we change what others think, feel, believe and do |
Shame Close
Disciplines > Sales > Closing techniques > Shame Close Technique | How it works | See also
TechniqueMake them ashamed of the current product they have or their inaction over not buying. Show how unfashionable they are and how others may laugh at them. Frame not buying as 'stingy' and miserly. Highlight other social rules that they are breaking. Examples
How it worksThe Shame Close works by highlighting social rules that the person is breaking. It also may work by appealing to their vanity. The Shame Close is also called the Guilt Close. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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