How we change what others think, feel, believe and do |
IQ Close
Disciplines > Sales > Closing techniques > IQ Close Technique | How it works | See also
TechniqueImply that intelligent people make this purchase. This is particularly useful in selling technology where people may shy away from the complexity. The intelligence can also be associated just with doing a good deal. You can also imply that it is stupid not to buy. Examples
How it worksThe IQ Close works by associating intelligence with closure. Thus, if people think they are intelligent (and we all do) they will be attracted towards purchasing the product and hence feeling that they are intelligent. If the person has an avoidance preference, then implying they would be stupid not to buy makes them aim to avoid the stupidity. See alsoAttraction vs. avoidance preference
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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