How we change what others think, feel, believe and do |
Rising Strike-Out
Disciplines > Marketing > Pricing > Rising Strike-Out Description | Example | Discussion | See also
DescriptionIn a sale, one way of displaying prices is to show the old price with a strike-out line through it. There are several directions the strike-out line can be drawn, including horizontal and top left to bottom right. The best one to use is a rising line, from bottom left to top right. This is particularly useful if the new price is to the right or above the old, struck-out price. ExampleA shop shows items with price labels with the old price below the new price. The old price is struck out with a rising line. A sales person writes down the price of a car when with a customer. She then draws a rising line through the price and writes a new price, asking 'How do you like this price now?' She gets the sale. DiscussionThere is a subtle psychology of height, where high is better and superior, while low is less so. Ending on a high is hence better than ending on a low. We also read images from left to right, so a line that starts on the left bottom and ends on the top right is seen as rising. The rising principle also applies to energy, so a rising line increases energy while a falling line depresses it. This provides a very subtle but surprisingly effective emotional boost to the struck-out price, lifting the mood of the reader, making them feel more positive. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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