How we change what others think, feel, believe and do |
Nearby Words
Disciplines > Marketing > Pricing > Nearby Words Description | Example | Discussion | See also
DescriptionUse words around the price to make suggestions that the price is particularly good value or that the product should be bought as soon as possible. The types of words you can use include:
Even an exclamation point after the price can suggest good value (eg. $50.00!). ExampleA shop adds 'just' before prices on its lead items of the week. It sells many more. A market trader adds a 'half shop price' note after the price on her wares. DiscussionWhen we look at a price, we want to know how good this is, so we look for clues around it. Even though we know that words added are promotional, many of us find these encouraging. A common principle in using words nearby is to emphasize scarcity, suggesting that these are the only products at this price. Other tricks include:
See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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