Persuasion and influence books
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Persuasion and influence
books
Note that the star ratings here are much stricter than
Amazon's
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Joel Marsh, The Composite Persuasion, 2011
Here's an original and practical book on persuasion and changing
minds, based on a wide study of bodies of knowledge ranging from marketing
to dating. Highly recommended.
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William D. Crano, The Rules of Influence (winning when you're in the
minority), St. Martin's Press, NY,
2012
A readable book on how minorities can influence majorities. Written by an
academic for a wider audience, it has strong and reliable content that can
be of real use to its target audience.
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Dr. Rick Kirschner. How To Click With People, NY: Hyperion, 2011
Connecting with others is a critical first step to good relationships and
effective influence. Dr Rick shows you how, in this clear and readable book.
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Ian Roland, The Full Facts Book on Cold Reading, London: Ian Rowland,
2008
A brilliant and
intensely practical book on how psychics and mentalists discover amazing
things about you. One of a kind and an essential read. |
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Daniel Priestley, Become Key Person of Influence, Ecademy Press,
2010
A splendid little book on how to be the leader in your own micro-niche and
have customers knocking on your door. It changed my life. Will it change
yours? |
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Dave Lakhani, Persuasion: The Art of
Getting What You Want, Wiley, NY, 2005
A refreshing book from a master of persuasion who has studied the subject
from every angle -- and his book shows this by giving you new and useful
angles on the subject. A worthy addition to your library.
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Dave Lakhani, Subliminal Persuasion, Wiley, NY, 2008
More detail on methods of subconscious persuasion from the persuasion guru.
Lots of extremely useful stuff on creating advocates, using the media and
more. |
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Robert B. Cialdini, Influence: The Psychology
of Persuasion (Revised edition), Quill, NY, 1994
Originally published in 1984, this is an absolute classic on influence and
persuasion. Cialdini identifies six key principles by which we are heavily
influenced: Reciprocation, commitment/consistency, social proof,
liking, authority and scarcity. Highly readable and academically sound.
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Harry Mills, Artful Persuasion, Amacom, NY,
2000
A good,
all-rounder, readable book on persuasion. Mills leverages strongly from
classics like Cialdini to produce a general text that covers most of the
bases.
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Joseph P. Forgas and Kipling D. Williams, Social Influence: Direct and
Indirect Influences, Psychology Press, 2001
A
sound collection of 19 chapters on the deeper elements of social
influence, each written by a leader in the field of social influence.
Although strongly academic, most chapters are easily understandable by the
lay reader. |
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Goldstein, N.J., Martin, S.J. and Cialdini, R.B. (2007). Yes! 50
Secrets from the Science of Persuasion, London: Profile Books
Packed with examples of real persuasion in a wide range of contexts, this
little tome is a delightful read.
Strong reference of Cialdini's 'Influence' book. |
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