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ChangingMinds Blog! > Blog Archive > 13-Nov-09

 


Friday 13-November-09

Talk to the right ear

When you want to persuade someone about something does it matter which ear they listen with? Apparently it does. Recent research by Marzoli and Tommas in Italy shows that if they listen with the right ear, they are far more likely to comply with requests.

Marzoli and Tommas went to night clubs, where loud music makes listening tricky, and tried a series of experiments. When they tried asking for a cigarette in the left ear or the right ear of their subjects, they found that almost twice as many requests to the right ear were successful.

This confirms a tip I've heard before that when doing a presentation you will be more successful if you stand to the left (as you face the audience). Of course then more of what you say will reach the right ear than the left ear.

The explanation is that sound in the right ear goes to the left brain hemisphere, which is used more for verbal communication. The left hemisphere also has been associated with approach behaviour as opposed to the right hemisphere avoidance tendency.

Reference:
Marzoli, D. and Tommas, L. (2009). Side biases in humans (Homo sapiens): three ecological studies on hemispheric asymmetries, Naturwissenschaften, published online 20 June 2009


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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

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Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
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Blog!
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Changes
Contact
Guestbook
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