Doors and ads

The door of your company or shop is prime real estate for attention of people. How many people walk through it each day? Is it a smart, clean door? Does it say who you are? What else does it say?

I'm writing this whilst sat waiting in a barber's shop. On the door, centrally placed, is a clear panel of their opening times. For Sunday, rather than 'Closed' they have written 'Give us a break!' A small thing, perhaps, but it speaks volumes about the friendly entertainment you might get whilst sitting in the chair. Advertising doesn't have to be boring, obvious or lengthy.

The other sign they have is 'Traditional and contemporary men's hair design', neatly and clearly etched in reverse on the full-glass door. Again, it's good copy., describing them as having wide capability, perhaps beyond what you might expect of a simple barber. I particularly liked the word 'design' as it implies art and thought rather than functional cutting. Advertising at best intrigues and stretches your mind, and they do it well.

Just think: what other doors could you hire out? One day you may be selling space on your front door to advertisers who want a few seconds of your visitors' time. Extending this notion, how about other doors, like a certain small room where people sit for a while? And if it were connected to the web, the ads could be served dynamically, even shaped by local data such as video analysis of dress and body mass. Yikes!

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Doors and ads

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