How we change what others think, feel, believe and do

Microstructure

Techniques > Public speaking > Preparing the Presentation > Microstructure

Description | Example | Discussion | See also

Description

Microstructure in a presentation is the structuring below the outlining level, reaching down to the individual constructs and words.

Words can be used in deliberately various ways in the microstructure, for example in sensory language that uses words to evoke the brain's sensing circuits. Microstructure may also be based around abstract concepts or concrete physicality.

Another example is an inclusive microstructure uses words such as 'we', 'our' and 'us', as opposed to the more divisive 'I' and 'you'. Emotional microstructuring can layered on top, with emotionally charged words to stimulate visceral feelings.

Oral structuring uses more personal pronouns with simple language structures, repetition and more superlatives to create an exaggerated reality.

Example

I write a speech on persuasion and deliberately include a number of persuasive constructs within the words of the presentation, thereby illustrating practically how such wording patterns can be used.

Discussion

Whilst attending to the microstructure can significantly increase the effort in preparing a speech, as opposed to just writing whatever words come to mind, the benefits can be worth the extra work.