changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Personalisation Opener

 

Techniques Public speaking > Preparing the Presentation > Personalisation Opener

Description | Example | Discussion | See also

 

Description

Connect the problem you are going to talk about directly to the audience. Show that the problem is important to them.

One way of doing this is to connect the problem to the audience by a sequence of cause and effect, showing that the problem causes another problem (and so on) until it hits the audience. Another way is to expose a hidden link that nobody has noticed.

Example

AIDS is something that happens to others, isn't it? But did you know that it is the fastest growing social disease, particularly in the over-50s? That the caution of the 80s has been blown to the winds of carelessness? That around 8% of your workforce is HIV positive and will be taking increasing days off before dying in service? AIDS is your problem, ladies and gentlemen, and will increasingly become so.

You may know that over a third of young people who have left school are on the streets, without education or employment. Crime rates have also started increasing again, especially in burglary of houses where everyone is out working. And most household alarm systems can be quickly disabled by most thieves. Could you hold up your hand if your house is empty now? Hmm. That's quite a lot.

Discussion

Many people understand problems but do not take them to heart and do not really care about them. By connecting the problem directly to your audience, you will grab their attention. By showing them how it is relevant to them, you will make them want to resolve the problem.

The presentation using this opener is typically one of two types. First, it can be about the problem, such as when a person wants to talk about AIDS, spreading the word and maybe getting the audience to be personally more careful.

Another type of presentation is when you are selling something, such as advanced household alarm systems, that resolves a particular problem. By getting your audience to realize that the problem affects them, you are likely to sell significantly more.

See also

Attention principle

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Links | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
Brand management
* Change Management
Coaching
+ Communication
Counseling
+ Game Design
+ Human Resources
+ Job-finding
* Leadership
+ Marketing
Politics
+ Propaganda
+ Rhetoric
* Negotiation
* Psychoanalysis
* Sales
Sociology
+ Storytelling
+ Teaching
* Warfare
Workplace design

Techniques

+ Assertiveness
* Body language
* Change techniques
* Closing techniques
+ Conversation
Confidence tricks
* Conversion
* Creative techniques
* General techniques
+ Happiness
+ Hypnotism
+ Interrogation
* Language
+ Listening
* Negotiation tactics
* Objection handling
+ Propaganda
* Problem-solving
* Public speaking
+ Questioning
+ Using repetition
* Resisting persuasion
+ Self-development
+ Sequential requests
Stress Management
* Tipping
Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
+ Beliefs
* Brain stuff
Conditioning
+ Coping Mechanisms
+ Critical Theory
+ Culture
+ Decisions
* Emotions
+ Evolution
Gender
+ Games
Groups
Habit
+ Identity
+ Learning
+ Meaning
Memory
+ Motivation
+ Models
* Needs
+ Personality
+ Power
* Preferences
+ Research
+ Relationships
+ SIFT Model
+ Social Research
Stress
+ Trust
+ Values

Theories

* Alphabetic list
* Theory types

And

- About
- Guest Articles
- Blog!
- Books
- Changes
- Contact
- Guestbook
- Links
- Quotes
- Students
- Webmasters

 

| Home | Top | Menu | Quick Links |

Changing Minds 2002-2014
Massive Content -- Maximum Speed