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The Clincher

 

Techniques Public speaking > Preparing the Presentation > The Clincher

Description | Example | Discussion | See also

 

Description

Keep the most persuasive point for the end of a presentation.

Wrap it up well, building up to it with a powerful tension and then drop it like a bomb on your audience. It can help to make them a little doubtful beforehand, such that the clincher cleanly removes all doubt.

Example

And do you know what? You might think that this new technology is expensive, but when it is applied, its payback period is only one month. One month! That's it! After that it is big savings all the way to the bank.

Discussion

If you fire all your big guns in the body of the presentation, which can be very tempting, you will have nothing left with which to end with a big bang.

The idea of the clincher is that you take your audience to the edge of being persuaded, so they are still doubtful but are actually in a state where they would quite like to be persuaded. The clincher then acts as a final big push that tips them firmly into agreement.

See also

Closing techniques, Closure principle, Recency Effect

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