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Assumptive Adverb Opener

 

Techniques > Use of language > Persuasive language > Assumptive Adverb Opener

Method | Example | Discussion | See also

 

Method

There are two forms of this assumptive opening, which uses an adverb to make something trivially true:

  1. Start with a statement that you want be accepted without question, then follow up with a statement that is desirable and easily accepted. ('Obviously God exists, so you can relax and enjoy life').
     
  2. Start with a statement that is easy to accept and follow up with the statement you want people to accept. ('Of course you want to enjoy life, which is God's gift to you').

Assumptive adverb openers you can use include:

  • Obviously...
  • Naturally...
  • Evidently...
  • Clearly...
  • Of course...

There are two forms of this:

Example

Obviously you need peace of mind, and this insurance product will give it to you.

You're naturally unhappy because you're living with a fool.

Of course it's expensive, but only the best is good enough.

Discussion

Adverbs such as listed above trivialize the statement, effectively saying 'this is so obvious, only a fool would disagree. This assumptive suggestion puts the listener into a difficult position, where to contradict the statement is to tacitly admit stupidity.

This also works to get agreement. Once the listener has agreed to the opener, they are more likely to agree to subsequent statements. Having effectively been prevented from saying 'no', they are effectively inhibited from disagreeing with the next statement.

See also

Double bind questions, Assumption principle, Yes-set Close

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed