How we change what others think, feel, believe and do

Sensory metaphors

Techniques > Use of language > Metaphor > Sensory metaphors

We experience the world through our five senses of touch, taste, smell, sight and hearing. All other meaning and understanding is internally constructed. Casting metaphors directly at our senses thus makes for a very visceral and accessible experience, making these metaphors especially powerful.

Metaphors and touch: Addressing what we feel.
Metaphors and sight: Addressing what we see.
Metaphors and sound: Addressing what we hear.
Metaphors, taste and smell: Addressing the gustatory senses.

Sensory metaphors are the counterpoint of physical metaphors: when you create something physical, it addresses the senses.

Sensory metaphors

See also