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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Synesis
Techniques > Use of language > Figures of speech > Synesis Method | Example | Discussion | See also
DescriptionSynesis is the unification of words and ideas. ExampleWe, the people. The cogs are the clock. Let's buy these. DiscussionSynesis is the pulling together of things. It makes separate items into one item or at least joins them in some way so they are thought of together. It is often used invisibly in normal speech, which makes it a simple yet powerful device in changing minds. If you say 'we' then you are connecting yourself with the other person, so your beliefs and actions must also be theirs. Many words describing items which are actually assemblies of individual parts, such as 'government', 'car', a fact that may be indicated in words, making implicit synesis explicit. Synesis can be used to deliberately bring things together that do not usually go together, for specific effect, such as 'A zoo of statues, cars and moving bars'. Classification: Rearrangement See also |
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