How we change what others think, feel, believe and do
Exemplum is the use of examples to support an argument.
You should give me you full support, just like Simon here.
Many people have learned to do this. You can too.
Bugs Bunny eats carrots and I think they make him happy. Eat up!
How could we do it out here? The Greeks and Persians of old did not need great machines but used their ingenuity. All we need is our minds and the resources around us.
An important way that a person can be persuaded is through the use of evidence. Exemplum does this by quoting an example as proof of what is presented.
Examples can be specific, with the name of a person and a full story. You can even get the person involved to be there in person to tell what happened. Examples can use props and other devices to enliven the presentation. Examples may also be brief and vague or even fictitious.
And the big