How we change what others think, feel, believe and do
Enumeratio takes a simple statement and expands it, breaking it down into parts and emphasizing the detail.
Original: I want to expand the business into overseas markets.
Enumeratio: I have grown up with this business and it now needs to grow beyond our current borders into the green fields of opportunity in markets away from these shores, where we can excite new customers and build further on our outstanding success so far.
Original: I will go to town now.
Enumeratio: I am going down to the station to catch the train to town where I shall go ot the bank, visit the hairdresser, buy some flowers, then catch the train back so I can be here for five o'clock, just before Richard and Jane come.
In the dictionary, 'enumeration' is creation of a numbered list. Without the numbers, this process is similar in the way it breaks a subject down into detail. By this method you can forcibly emphasize key points, exciting and motivating your audience.
The breakdown can give information, show cause and effect, predict events and describe specific actions.
A simpler alternative use of enumeratio is when you want to provide additional information and clarity by breaking an action down into a number of stages or steps.
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