Changing
Minds
.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Guestbook

 

Links

 

 

Now, you can buy
the real book!

Add/share/save
this page:

Add to Google

 

 


Save the rain


 

 

 

Ampliatio

 

Techniques > Use of language > Figures of speech > Ampliatio

Method | Example | Discussion | See also

 

Description

Ampliatio involves taking something that is identified in one place and extending it elsewhere. In particular taking something in the present and extending it so it reaches into the past and/or the future.

Example

Once a fool, always a fool.

We still call him Billy the Baker, even though he's now a plumber.

She said what? Well, she probably said it before anyway.

Discussion

Stretching the meaning of something into other contexts effectively 'amplifies' it. This works by the using assumption principle, assuming that because something is true now it is also true at other times.

The stretching can be certain or it can be probabilistic, for example where it is guessed that something that happens today might happen again in the future (or might have happened before).

This effect can be stretched to assume that because something works in one context it will also work in other contexts.

Classification: Exaggeration

See also

Assumption principle

 

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

  © Syque 2002-2009

TOP

Massive Content -- Maximum Speed