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Benefits of humor
Techniques > Using humor > Benefits of humor Better communication | Getting concessions | See also
Humor has many benefits for communication and persuasion. Here are just a few... Better communicationStudies by Fabio Sala at the Hay Group have shown that humor (used skillfully):
Executives who were ranked as outstanding used humor over twice as often those ranked average (17.8 times/hr vs. 7.5 times/hr). They used mostly positive or neutral humor, but also sometimes used negative humor (for example as a put-down). They also received greater bonuses. Although humor may not be a necessary and sufficient factor to gain all these benefits, it is at least a marker, perhaps, of emotional intelligence. Research by Clouse and Spurgeon has also shown that a good joke or playful laughter can boost creativity, initiate conversation and generally build a more trusting atmosphere. Other research by Bettinghaus and Cody (1994) and Foot (1997) showed that humor:
Getting concessionsPlayful joking also increases the likelihood of financial concessions during a negotiation. Relaxing the other person and building trust makes them see you more as a friend and hence deserving of a better deal. See alsoFabio Sala, Laughing all the way to the bank, Harvard Business Review, September 2003, pp 16-17 R. W. Clouse and K. L. Spurgeon, Corporate Analysis of Humor, Psychology: A Journal of Human Behavior 32 (1995). pp 1-24 Bettinghaus, E. and Cody, M. (1994). Persuasive communication, Orlando, FL: Harcourt Brace Foot, H. (1997). 'Humor and laughter', in O. Hargie (ed) The handbook of communication skills (2nd edn), London: Routledge
http://www.teachablemoments.com/humor/physio_front.htm http://www.teachablemoments.com/humor/social_front.htm http://www.helpguide.org/aging/humor_laughter_health.htm
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